Why local, why this
Enterprise software taught me something uncomfortable: the tools big companies use to protect their time never reach the businesses on Route 101A. Not because owners don't want them — because everything is priced and packaged for someone with an IT department. Meanwhile the plumber, the dentist, and the bakery lose the same five hours a week a Fortune 50 would never tolerate losing.
So before hanging out a shingle, the question that mattered was: how do businesses around Amherst and the Souhegan Valley actually show up when a customer tries to find them and book? The answer — dozens can't be booked online, several have dead web addresses, a few have no site at all — is why the guarantee on this site isn't bravado. The hours are there. I've seen where they go.